Analysis

Discover exciting ways to blend data using cutting-edge frameworks, technologies, and techniques.

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Storytelling
Conduct
Research Design
Deliverables
Leadership
Inspiration
April 2, 2025

Four Thematic Methods to Elevate UX Research

Methods like emotion sentiment, theme heatmaps, & topic modeling give deeper, faster user understanding.
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Bahareh Jozranjbar, PhD
Source
October 28, 2024

Driving Cross-Org Impact: Insights for UX Researchers

UXRs: Drive cross-org impact! Build relationships, plan inclusively & share insights strategically (e.g. summits) to guide wider product strategy.
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Daniel Byrd, Ph.D
Source
October 29, 2017

Interpreting Eyetracking Results

Repeatedly scanning the same content can indicate confusion or engagement. Often, it happens because users’ expectations are not met.
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Kara Pernice
Source
January 6, 2017

Aligning Customer Needs to Jobs-to-be-Done

Author succinctly summarizes Jobs To Be Done Theory. Also includes link to a YouTube video.
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Tony Ulwick
Source
November 1, 2016

Do You Really Know Why You Do What You Do? (Ted Talk)

Experimental psychologist Petter Johansson talks choice blindness - when we convince ourselves that we're getting what we want, even when we're not.
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Petter Johansson
Source

Calculating Mean, Median, Mode & Range

Online calculator for mean, media, mode, and range.
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Source
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