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Discover exciting ways to blend data using cutting-edge frameworks, technologies, and techniques.
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April 30, 2019
Think Like a Bad Actor and Build Safer Products
This article argues that software designers need to consider the potential negative consequences of their designs.
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Stephanie Lucas
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October 29, 2017
Interpreting Eyetracking Results
Repeatedly scanning the same content can indicate confusion or engagement. Often, it happens because users’ expectations are not met.
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Kara Pernice
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September 17, 2017
Overcoming Cognitive Bias in User Research
User researchers can be misled by their own biases. The article lists many biases and how to avoid them.
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Adam Kiryk
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January 6, 2017
Aligning Customer Needs to Jobs-to-be-Done
Author succinctly summarizes Jobs To Be Done Theory. Also includes link to a YouTube video.
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Tony Ulwick
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November 1, 2016
Do You Really Know Why You Do What You Do? (Ted Talk)
Experimental psychologist Petter Johansson talks choice blindness - when we convince ourselves that we're getting what we want, even when we're not.
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Petter Johansson
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Andy Warr's Guide to Analyzing Surveys
A research leader with 15+ years of industry experience creates and shares a number of super helpful research 'how-to' guides and tools.
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Andrew Warr
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Calculating Mean, Median, Mode & Range
Online calculator for mean, media, mode, and range.
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