Research Design

Unlock your full potential by better understanding how to craft a robust hypothesis, choose the most effective methods, set realistic timelines and budgets, determine optimal participant counts, and more.

Analysis
Storytelling
Conduct
Deliverables
Leadership
Inspiration
May 24, 2024

Writing Effective Screener Questions

This article offers advice on crafting effective screener questions for user research studies.
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Daria Krasovskaya
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January 26, 2024

Open-Ended vs. Closed-Ended Questions

How you ask questions impacts what and how much you can discover. Learn how question techniques unlock deeper and richer insights.
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Maria Rosala
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March 6, 2022

Six Mistakes When Crafting Interview Questions

How you ask questions in a user interview impacts the reliability and utility of the data you collect.
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Maria Rosala
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August 25, 2021

The Basics: Writing the Research Plan

In this guide, you'll learn the steps of creating a UX research plan. You’ll also get a free template.
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Zack Naylor
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March 28, 2020

How to Use the System Usability Scale

SUS is a tool dating back to 1986 that is used to measure perceived ease of use of a product or service.
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Andrew Smyk
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December 20, 2017

Is NPS the Right Metric?

This article explores Net Promoter Score (NPS) and other metrics for measuring customer experience.
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Jared M. Spool
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IDEO Methods Toolkit

IDEO provides specific methods to help drive the design process through a human-centered lens.
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IBM Methods Toolkit

IBM makes public their enterprise design thinking toolkit that includes activities you can use during your next workshop.
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IBM
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How to Conduct a UX Competitor Analysis

Through researching the competition, you can glean insights from the data you collect and make informed UX design decisions.
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Steven Douglas
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Usability Research Methods

Learn website & software design usability methods for all levels - beginners to experts. Explore card sorting, surveys & more.
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Usability First
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How To Do A UX Competitor Analysis

This article explains how to conduct a UX competitor analysis to improve your own product.
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Steven Douglas
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Designed by ElleSee Futures, Principal Designer Laura Cochran